Protouch Car Care: Premium Car Detailing In Cape Town Since 2006
Protouch Car Care is a full-service car detailer and paint repairer based in the Lansdowne, southern suburbs of Cape Town.
Established in 2006 by Qiyaam Adams, 2024 is our 18th year in business!
Protouch Car Care has received training and earned approvals from some of the most elite brands in the world, including CERAMIC PRO, Labocosmetica, GTECHNIQ, FEYNLAB, Autoglym, NASIOL and others. This means that we have undergone professional training and our work meets the high standards set by these brands, giving our customers confidence in our expertise and allows us to deliver exceptional results.
Our detailing studios is fully equipped to handle any car detailing requirement you may have!
Experience The Ultimate In Customer Excellence
We believe that customer experience and service is critical to the success of our’s or any business. It starts from first contact, we take a personalised approach with every client and their car, taking into consideration the car’s condition, your expectation, budget, time, etc, as well as whats practical in regards to maintainability.
While we are working on your car we keep you updated throughout. Afterwards we spend some time with you to explain maintenance and support you whether you are going to do it yourself, to the local car wash or coming to us. We are always here to support!
90% of our day-to-day business is by repeat customers who’ve used us before, or their referrals. This could only be possible if they’ve had a positive experience with us and they trust our work, which are all critical factors in building long-lasting relationships!
Please take a look at some of our reviews that are a testament to our ethos.
In 2018, Protouch Car Care was voted as one of the “top five places for car care” in Cape Town!
How I Started Detailing
My name is Qiyaam Adams, and I’m the founder and master detailer of Protouch Car Care.
I started assisting my dad in detailing cars in the late 1980s on vehicles he bought and sold from his BP service station in Belgravia Road, Athlone. (previously the site of Allies Wheels)
Back then, I was a huge fan of Hot Rod Magazine, which introduced me to the American detailing industry and brands such as Meguiar’s. So when Meguiar’s products became available in 2001, I purchased every product I could get my hands on to try them out!
A significant experience at that time was that often we would sell a car back to the previous owner because of the dramatic turnaround we would achieve after cleaning and polishing it.
Our Origin Story
In 2005, I was working as an IT training consultant at BP. One day, my team project manager called me in and informed me that I was being asked to train BP’s car wash network. Apparently, in one of the training sessions I gave, I spoke about proper car cleaning/detailing and how it was hard to find … Doing the training at the various sites opened my eyes to the potential in this industry.
Following my time at BP, in 2006 I officially started a car wash at my father’s Total service station behind the Ottery Pick n Pay. We operated there until 2014.
I knew when I started the business that I wanted to detail and not just wash cars. We started the business exclusively using Meguiar’s, making us the first Meguiar’s detail center in Cape Town!
The name “Protouch Car Care” was inspired by a combination of sources. The “Pro” in the name refers to professionalism, while the “touch” is inspired by one of my favourite products, Meguiar’s Last Touch Quick Detailer spray. I included “Car Care” in the name as more broader category not just detailing.
In 2014, I closed my car wash and since then we have been fully dedicated to detailing.
Our Expertise
As a former Information Technology trainer and consultant for over two decades. I’m keenly aware of how fast technology develops and its impact.
This drives me to continuously acquire and evaluate the latest products and equipment, ensuring I stay ahead of the curve and provide my clients with the best possible service and value.
Leveraging my experience in both business and project management, I’ve incorporated various best practices and methodologies like SIX SIGMA into our unique detailing process, so you can be assured of consistent high quality results every time!
Our Professional Detailing Approvals & Trainings:
We are continually increasing our skills through ongoing training and certifications to guarantee our customers the highest level of service and technical proficiency.
In chronological order from latest to earliest trainings and certifications:
- COATING INSPECTION TRAINING– paint thickness, adhesion, cleanliness, temperature and humidity for paint application – 12 June 2024
- LABOCOSMETICA technical product training in Centurion – October 2023
- COLOURLOCK Leather restoration and repair by Lederzentrum at Port Elizabeth – May 2023
- CERAMIC PRO Authorised Agent training at Johannesburg, February 2023
- GTECHNIQ Accredited Detailer training at Johannesburg, October 2020
- Autoglym Carbon Shield Accredited Detailer July 2020
- FEYNLAB Tier 1 Ceramic Coating certification at Poor-Boys, Johannesburg – 2019
- Certificate in S.M.A.R.T. Paint Repair at First Car Care College, Cape Town – 2014
- Spray Painting from Start to Finish, Paint Colours, and Mixing modules at Chemspec, Cape Town – 2011
- Paintless Dent Removal with Janson PDR, Port Elizabeth – 2009
- Abrasives and Polishing training with 3M at Balco, Strand, Cape Town – 2007
- Meguiar’s detailer training by Meguiars South Africa, Cape Town – 2006
- Project Management at UCT Engineering & the Built Environment Faculty – 2001